STEVE NAGY
Creative Director
RTC RETAIL ACTIVATION
Walgreens Wine
How do you optimize underutilized space once occupied by Photo Department? Create an upscale “Fresh Zone” featuring wine and craft beer with logical pairings.
At RTC we mastered the detail of retail by helping brands and retailers improve the shopping experience and grow their bottom line. I led the creative team on work for a variety of local, national, and global brands.
Role: Creative direction, art direction, writing, photography
Convenience Corner
With a full line of convenient meal solutions, Campbell's wanted to carve out more space to bring their kitchen to yours. Our solution? Turn a front end “Dead Zone” into simple meals “Hot Zone”. Quick & Easy meal pods bring together Campbell’s Kitchen supplied recipes with needed ingredients and custom wheeled cart for recipe demos.
Modell's Rebirth
A new merchandising strategy needed a new total store communication system. I created one that is impactful and consistent and elevated Modell’s as a trusted expert. They where so happy with the results they documented the change to celebrate.
KEMPS MILK
Created an ownable signature in-store experience that makes buying milk more fun. Shoppers create custom flavored milk. Recipes encourage experimentation with fun flavor combos. Returnable glass bottles highlight the freshness of locally sourced milk.