STEVE NAGY
Creative Director
WINTER CONFERENCE
The annual stockholder celebration happens December. I built the theme around our new brand campaign: The Power of Us.
SOLUTION
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Take over the resort and design the decor around the most important guests, the doctors.
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Create an opening video that illustrates that you and me are stronger as us.
Role: Creative direction, art direction, design
Agency: In-house
Event Branding
Building on the new branding campaign, I used the motif of a plus mark to symbolize that "Us = me + you + you."
Carpool Karaoke Opening Video
With a skeleton crew and a handful of strategically placed GoPros, we crafted a story that captures the theme of the event. Doctors and the founder sing a song of unity as they drive to the event and enter the resort. They walk out on stage to the end of the song and kick off the event.